Insurance technology that connects calls to revenue
Active Funnel's CallROAS platform turns every phone conversation into structured conversion data — giving carriers, agencies, and marketers the intelligence their teams and ad platforms need.
AI Transcription
Every inbound call is automatically transcribed with speaker separation, keyword detection, and sentiment analysis — purpose-built for insurance conversations.
Instant Classification
AI classifies each call as sale, no-sale, or follow-up within seconds — with confidence scores and reasoning. No manual review, no delays.
Platform Integration
Native connections to the Google Ads Conversion API and Meta CAPI fire real conversion events automatically — so your ad algorithms learn from real revenue.
From click to call to closed sale
The CallROAS loop connects every part of the journey — from the inbound call to real revenue attribution and smarter campaign optimization.
Call Received & Recorded
Inbound call connects via your existing tracking number.
AI Transcribes & Analyzes
Full transcript generated with speaker labels and sentiment.
Outcome Classified
Sale, no-sale, or follow-up — with confidence score and reasoning.
Signals Fire to Ad Platforms
Google Ads & Meta receive real conversion events in real time.
See how a call gets classified
Illustrative placeholder — replace with a real anonymized call analysis (transcript excerpt + outcome + confidence).
AI Classification
Request a Demo
Tell us about your agency and the coverage lines you write. We'll show you how Active Funnel and CallROAS drive measurable growth.