Active Funnel builds the technology that turns every insurance phone call into structured conversion data — then feeds it straight back to Google Ads and Meta. Optimize for revenue, not call volume.
CallROAS turns every phone conversation into structured, actionable data — for the teams and ad platforms that need it.
Every inbound call is transcribed with speaker separation, keyword detection, and sentiment — tuned for insurance conversations.
Each call is scored as sale, no-sale, or follow-up in seconds — with confidence and reasoning. No manual review.
Native Google Ads Conversion API and Meta CAPI connections fire real conversion events — so ad algorithms learn from revenue.
Stop optimizing for raw call volume. CallROAS gives your team a single source of truth for what actually converts — and pushes those signals to the platforms buying your traffic.
Inbound call routes through your existing tracking number.
Full transcript with speaker labels and sentiment, in real time.
Sale, no-sale, or follow-up — with a confidence score and reasoning.
Conversion events post to Google Ads and Meta automatically.
A single conversation, transcribed and scored in real time. Example call.
Request a demo and we'll show you how Active Funnel measures every insurance call to the sale.